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January, 2010

Latest News
Carbon Counters, Deutsche Bank
The CooperGroup has recently completed work for Deutsche Banks Climate Change Advisors Group; based on their Carbon Counter, Know the Number Campaign. The embeddable widget, displaying the same number as the real Carbon Counter in New York City, is now available for you to place on your website. Check it out here!

ALK, Hot iPhone App!
We recently learned that our own Princeton based client, ALK Technologies, has the best selling GPS Navigation iPhone app for 2009 in the UK. CoPilot Live is also among the top grossing of all iPhone apps in North America. ALK provides navigation and routing software to the transportation industry. They are the market leader in helping companies get from point to point with maximum efficiency, safety and accuracy. Congratulations to ALK for a note of success in a very tough year.

Marketing VP Craig Fiander says, “Yes, the iPhone app is a bright spot at a very challenging time. For the bulk of our business, we rely on partners like the CooperGroup to provide hard-working solutions that get attention and drive sales.” Click here to view our direct mail piece that has been driving application sales.

Guideposts, members-only microsite

Publishers have long been searching for novel ways to generate income from their web initiatives. Call it the holy grail of publishing. The CooperGroup has recently completed work for Guideposts that hopes to return incremental dollars, as well as to drive donations to the mission that started Guideposts Magazine back in 1945. More to come next month…